Winter Events

We’re busy gearing up for the winter holiday season with new flavors as well as our classics.  We hope that you’ll be able to join us for one or many of the events in the coming weeks.  As always, you can order from our online shop if you can’t make it to any of our winter events.

Goat Hill Fair
$5 admission
November 16th, 10:00am-4:00om
November 17th, 10:00am-3:00pm
Location: Santa Cruz Co Fairgrounds, 2601 E. Lake Ave, Watsonville, CA 

The City of Carmel-by-the-Sea
43 Annual Homecrafters’ Marketplace 
November 23rd, 2013, 9:00am-3:00pm
Location: Sunset Center on San Carlos St between 8th and 9th

Santa Cruz Hand-Made Gift Sale
December 7th, 10:00am-4:00pm
Location: Center Street Grill, 1001 Center Street, Santa Cruz, Ca

Bargetto Art in the Cellars
December 8th, 11:00am-5:00pm
Location: 3535 N. Main Street, Soquel, Ca

Encore Hand-Made Gift Sale (Aptos)
December 8th, 10:00am-4:00pm
Location: The Art Factory, 9099 Soquel Drive #15, Aptos, Ca

Stripe Holiday Trunk Show
December 14th, 1:00pm-6:00pm
Location: Stripe, 107 Walnut Ave, Santa Cruz, Cc

Events: Harvest Party at Freewheelin’ Farm

Join us Saturday September 29th at Freewheelin’ Farm for their annual Harvest Party & Art Show!


Directions:  take highway one north, 5 miles from Santa Cruz and turn left on Scaroni Road. Make an immediate right after the railroad tracks and follow the road to the right around the storage container. Drive as far as you can on that road and it will dead end into the party area!

Pepper Jellies Have Arrived

It seems like from the moment we started Serendipity customers have been asking, “Do you make a pepper jelly?”  We we can now officially say YES and we have something for everyone from sweet to hot and even one with cranberries.

Like many of our jams, our pepper jellies are great flavors to take to a party and pairing it with cream cheese one of the most common ways to serve this tasty jelly.  However, for a more spreadable and user friendly try combining your cream cheese with an unsweetened whipped cream or something I like to call Creamed Cheese.  This is something that I started making a few months ago because I didn’t like the density of cream cheese.  I started experimenting with whipped cream and cream cheese ratios,  et voila,  I found the prefect combination for a great spreading cream cheese! It might take a few extra minutes to make but it’s definitely worth the effort.

Serendipity Pepper Jelly Sandwich Spread

One thing that resulted in our creative efforts was a ton of creamed cheese which led to new ideas.  A couple of days ago mom created a great sandwich spread using equal parts Serendipity Pepper Jelly, Ground Mustard, and the creamed cheese.   The best part was that it’s the perfect combination of easy and delicious!

Another of our favorite ways to use creamed cheese is in potato salad.  We used my grandmother’s standard potato salad recipe and replace the mayo with the cream cheese and instead of store bought pickled relish we used our own.

Until next time.  Have fun in the kitchen and enjoy these great summer days!